Twix Campaign
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twixfinalad.mp4This project was an entry for the D&AD New Blood Awards for 2026 based on the Twix brief. The challenge was to make Twix famous for giving people a good thing, twice, through an attention grabbing and culturally relevant brand activation.
Studies have shown that during the working day there are more benefits of taking multiple, shorter breaks to increase productivity and reduce burnout. Twix is a way of energising throughout the working day. The idea of double the break, double the energy emphasises how one bar can give you energy, but two charges you to full. This is activated through a video advertisement that shows someone’s battery getting charged halfway after one bar and charged to full after both. The message is further activated through poster adverts that would be seen on the commute whether that be to work, school or university. This identity would also be seen on social media to target the under-35s through their most used apps, TikTok and Instagram.
Studies have shown that during the working day there are more benefits of taking multiple, shorter breaks to increase productivity and reduce burnout. Twix is a way of energising throughout the working day. The idea of double the break, double the energy emphasises how one bar can give you energy, but two charges you to full. This is activated through a video advertisement that shows someone’s battery getting charged halfway after one bar and charged to full after both. The message is further activated through poster adverts that would be seen on the commute whether that be to work, school or university. This identity would also be seen on social media to target the under-35s through their most used apps, TikTok and Instagram.
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