Irn Bru Sustainability Report 2025
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Screen Recording 2026-03-20 at 18.33.09.movThis report is based on the strong Scottish heritage behind IRN BRU and nostalgia of the drink brand. I achieved this through using tartan imagery and Scots language. The title ‘Tellin Nae Fibs’ (telling no lies) shows the tone of voice for the whole document, adding a light-hearted approach and transparency. I used the three sections of Environment, Social and Governance with an emphasis of the community and people aspect within each section.
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